Campaign for Real Ale to not support lager?
In a remarkable sign of how big it now is the Campaign for Real Ale (CAMRA), a group intended to support the once endangered breed of cask ales in Britain, is being pressured to support other kinds of beer. There was a Camden based brewer on Channel 4 news tonight rhetorically asking why they don’t support all brewers of all kinds of beer, in fact, he asks, “why not lager?” (Cynically, I suspect he doesn’t really want CAMRA to support all brewers, because CAMRA approval would then be worth less, but he does want them to support his beer in particular).
It seems reasonable that CAMRA, given its name, shouldn’t have to plug someone’s drink if it’s not ale — you might as well expect them to endorse your brand of orange juice — but they should be proud to see how significant they have become for a group based on reviving a dying type of old-man beer.
I suspect it’s time for a Campaign for Microbreweries to take up the role that the Camden brewer clearly expects CAMRA to perform but there’s a definite irony in expecting CAMRA to change what it does based on what is now fashionable in the British beer scene. This is a group of people trying to sell ale to a nation of lager drinkers, after all.